Perfecting Your Elevator Pitch to Land High Ticket Projects

Welcome to the Two Pixels Off blog! In this post, we explore the art of crafting an elevator pitch that captures attention and creates opportunities. Hosts Mike Janda and Brad Hussey, seasoned creative business strategists, share their expertise to help you land those high-ticket projects you've been aiming for.

The Elevator Pitch: Why It Matters

Imagine this: you’re in an elevator, and as the doors close, you find yourself standing next to a potential client or partner. You have only 30 to 45 seconds to introduce yourself and make an impression. What do you say?

This is the essence of an elevator pitch—a concise, persuasive introduction designed to spark interest in your products, services, or expertise. A strong elevator pitch highlights what you offer, the problems you solve, and why you stand out, all while inviting further engagement.

Crafting a Killer Elevator Pitch

Mike and Brad break down the process into five straightforward steps:

1. Identify Your Target Audience

Start by understanding who you’re speaking to. Tailor your pitch to address their specific needs and challenges. The more relevant your pitch, the more likely it is to resonate.

2. Highlight Their Problems

What challenges or pain points are they facing? Clearly articulating their struggles shows that you understand their situation and sets the stage for offering your solution.

3. Present Your Solution

Explain how your services or products address their problems. Keep it concise and focused, ensuring your audience sees the value you bring.

4. Differentiate Yourself

Why should they choose you? Highlight what sets you apart, such as your unique approach, specialized expertise, or proven track record.

5. Conclude with a Call to Action

End with an invitation to continue the conversation. For instance, suggest scheduling a meeting or ask if they know someone who could benefit from your services.

Practice Makes Perfect

Brad emphasizes that delivering a natural and impactful elevator pitch requires practice. Rehearsing your pitch repeatedly, much like an actor memorizing lines, ensures that it feels natural and adaptable to different situations. Focus on the core points, and practice varying your delivery to keep it conversational and engaging.

A Real-Life Example: Done in One Day

Brad shared a compelling example from his business, Done in One Day, which offers complete email marketing automation setups for creators and coaches. His pitch centers on speed and efficiency—clients receive a fully functional ConvertKit setup that boosts leads and sales within just one day.

This example underscores the importance of articulating a specific problem (time-consuming email setup) and presenting a clear, effective solution (streamlined service delivered in a day).

Reflect and Refine

When crafting your own elevator pitch, consider these crucial questions:

• Why should someone buy this product or service at all?

• Why should they buy it from you?

Answering these questions convincingly will strengthen your pitch and help you make a lasting impression.

Take Action

Start by drafting your pitch and seeking feedback from a friend or mentor. Use their insights to refine your message until it feels polished and confident. A strong elevator pitch can open doors to new opportunities, so make time to perfect yours.

About Two Pixels Off

Hosted by Brad Hussey and Michael Janda, Two Pixels Off is a podcast dedicated to helping creative entrepreneurs run successful businesses. The show covers everything from marketing and pricing to project execution and profitability, all aimed at empowering creative professionals.

If you’re interested in actionable advice for headline writing and other content strategies, tune into Two Pixels Off on your favorite podcast platform, or visit TwoPixelsOff.com for more episodes.