Being a freelancer often means navigating through the highs and lows of workload fluctuations. When the freelance work dries up, it can feel overwhelming or even panic-inducing. In this survival guide, we'll take a look at some strategic steps you can take to keep your freelance business thriving, even when the projects seem scarce.
Don't Panic
First and foremost, it's crucial not to panic. Panicked decisions are rarely good decisions. Instead, take a step back and gain perspective. Business, like the tide, ebbs and flows. Busy times are often balanced with slower periods, and it's important to recognize that both are natural parts of running your own business.
Take the time to check your numbers. Sometimes the lack of work is not as dire as it seems when you look at the data. Keeping an eye on past leads and projects can remind you that opportunities come in cycles.
Leverage Your Network
Your existing network of clients and collaborators is one of your most valuable assets. Reach out to them with a personal touch. A simple message checking in on past projects can lead to new work. Use this opportunity to open a dialogue and express your willingness to tackle new projects or address any current needs they might have.
Consider sending testimonials, writing LinkedIn recommendations, and engaging with their content on social media to stay on their radar.
Refresh Your Portfolio, But Not First
Use slower times to update your portfolio or make a concept project that best showcases your skills. However, remember that this shouldn't be your first step. Only update your portfolio after reaching out to your contacts. The portfolio isn't just a display; it's a powerful tool when paired with direct outreach.
Concept projects can demonstrate your best work and open doors to potential clients in specific industries you wish to target. Clearly label these as conceptual to remain transparent.
Get Active on Social Media
While the work is slow, now could be the perfect time to establish a strong presence on social media. Focus on one platform that resonates with your professional and personal brand, whether it's Instagram, LinkedIn, or another.
Commit to a consistent posting strategy that highlights both your personality and your professional skills. Post content that is engaging and valuable to your target audience while making sure to include a call to action.
Develop a Lead Magnet
Consider creating a lead magnet to build your email list. Whether it's an insightful whitepaper, a free resource guide, or a how-to video series, a lead magnet can attract potential clients and keep them engaged with your brand. Make sure it provides genuine value and solves a problem for your intended audience.
Be Patient and Trust the Process
Finally, be patient. Trust that the universe has a plan for you that does not involve ongoing struggle. Sometimes, the lull is an opportunity to recalibrate, develop new skills, or even temporarily shift gears. Continue to take proactive steps, remain open to new opportunities, and let the process unfold.
Remember, slow periods are a natural part of freelancing. By following these strategies, you can weather the storm and set yourself up for future success.
About Two Pixels Off
Hosted by Brad Hussey and Michael Janda, Two Pixels Off is a podcast dedicated to helping creative entrepreneurs run successful businesses. The show covers everything from marketing and pricing to project execution and profitability, all aimed at empowering creative professionals.
If you’re interested in actionable advice for headline writing and other content strategies, tune into Two Pixels Off on your favorite podcast platform, or visit TwoPixelsOff.com for more episodes.