In today's competitive landscape, creative entrepreneurs often grapple with the challenge of defining what they're truly selling to clients. It's tempting to believe that they're in the business of websites or logos, but seasoned experts like Brad Hussy and Mike Janda urge us to dig deeper.
This blog post explores the invaluable takeaways from their latest discussion on the real value that creatives provide to their clients. If you're ready to step beyond surface-level offerings and genuinely meet the needs of your clients, read on to discover how to truly stand out and increase your revenue.
Understanding Conversion: More Than Just Aesthetic Appeal
At the heart of every service lies the promise of conversion. Creative professionals aren't just designing logos or websites; they're crafting tools that turn potential customers into loyal, paying clients. By focusing on conversion, you're not merely delivering an attractive product but helping clients see tangible results in their business growth. This mindset shift allows you to pitch services that add premium value, setting you apart from the competition that simply offers visually pleasing designs.
Building A Brand Identity: From Awareness to Loyalty
Many entrepreneurs miss the mark when it comes to understanding their brand's identity. A logo is often seen as a solution to having no visual identity, but the aim should be to construct a cohesive brand image. Whether you're revisiting an outdated product style or constructing a new identity from scratch, the goal is a unified brand presence that resonates across all platforms.
Think beyond static design elements; consider how every piece from collateral to digital marketing integrates into a larger strategy that enforces brand loyalty.
Crafting First Impressions: Beyond The Logo
A first impression is invaluable and irreplaceable. As a creative, you're not just making art; you're crafting the critical first impression of a company. Whether through strategic brand identity systems or other mediums, your work should be geared toward making clients’ brands memorable and engaging.
Successful brands like Nike and Harley Davidson are prime examples of this—brands that people are proud to represent because they embody more than just a name or symbol.
Standing Out Amidst Competition: The Drive for Differentiation
Every business desires to stand out in its sector, and understanding a client's unique position is critical to helping them achieve this goal. Encourage clients to visualize their brand alongside competitors and pinpoint areas where they can innovate and excel. This approach stokes their competitive spirit and propels them to invest in more comprehensive branding exercises beyond the initial design request.
Ensuring Product Launch Success
Creative entrepreneurs play a pivotal role in ensuring clients’ products hit the market with a bang, not a whimper. By offering services that guarantee a seamless product launch, from branding to collateral and beyond, you sell more than design—you sell peace of mind and the promise of success. A cohesive, visually commanding launch can distinguish between a product fading into the background or becoming the next big thing.
Talk and Sell Bigger
Understanding what clients are truly buying allows you to elevate the conversation from mere aesthetics to strategic value. By identifying real solutions—conversion, identity, first impressions, competitive differentiation, and successful launches—you empower your clients and command greater value for your services. Keep these insights in your toolbox, and not only will your service offerings expand, but your business will thrive as a trusted partner in your clients' success.
If this perspective resonated with you, keep the conversation going by leaving a comment or joining the dialogue on our platforms. This discussion was made possible thanks to our partners at Wix Studio. Until next time, continue to dig deep and redefine the value of your creative work.
About Two Pixels Off
Hosted by Brad Hussey and Michael Janda, Two Pixels Off is a podcast dedicated to helping creative entrepreneurs run successful businesses. The show covers everything from marketing and pricing to project execution and profitability, all aimed at empowering creative professionals.
If you’re interested in actionable advice for headline writing and other content strategies, tune into Two Pixels Off on your favorite podcast platform, or visit TwoPixelsOff.com for more episodes.